the brief.

misfit cryptic cocktails was born as the result of a simple question:

“what’s your freak?”

i thought long and hard about what makes me different, a freak, if you will. what makes me stand out? honestly, i feel pretty average.

i’ve only lived in small towns my whole life. i’m not very well traveled. i don’t even have a passport. but that’s okay! because lowkey, small towns are dope. put some respect on their name.

the product.

a collection of canned cocktails. each flavor is dedicated to a small town in michigan, rightfully paired with a freaky story and temporary tattoo to go with it.

introducing the small towns

the shanty creek espresso martini

inspired by the shanty creek resort in bellaire

the gull lake paloma

inspired by the lake in my hometown richland

the dead river margarita

inspired by the dead river falls outside of marquette

packaging

delivery vehicle

t-shirt merch

social media

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aaf national campaign